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About Page Assurance & Advisory, PLLC

Your Trusted CPA Partner in Financial Excellence

Rooted in Austin, TX, Page Assurance & Advisory, PLLC is a licensed CPA firm committed to empowering small and medium-sized businesses (SMBs) with accurate, affordable, and strategic financial solutions. ​

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Building on the success of our affiliate company, fraction-ao, we now deliver a full suite of CPA-level services — from advanced tax strategies and assurance to outsourced accounting with CPA oversight and advisory consulting. ​

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Our experienced leadership, Pia Page, CPA, MBA, and Jason P. Page, MBA, combines decades of operational and financial expertise to help your business grow confidently and compliantly.

Our Comprehensive CPA Services

Tailored Non-Attest Solutions for SMB Financial Success

As CFOs of SMBs know, efficient financial management is essential for scalability and sustainability. Page Assurance & Advisory, PLLC offers specialized non-attest CPA services across key categories, designed to meet your unique needs. Our experienced team delivers accuracy and strategic value, helping you focus on growth.  

Meet Our Leadership Team

Experienced Professionals Committed to Your Success

At Page Assurance & Advisory, PLLC, our team is led by seasoned experts who bring a wealth of knowledge to every client engagement. As a CPA firm focused on SMBs, we prioritize trust, integrity, and results-driven service.

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Pia Page

CPA, MBA – CEO & Co-Founder

Pia Page holds an undergraduate degree in accounting earned overseas and an MBA in International Business and Entrepreneurship from Brown University.

A licensed CPA in both Oregon and Texas with over ten years of experience, she has driven operational excellence across manufacturing, consulting, internet technology, and insurance.

As CEO, Pia aligns strategy, execution, and compliance so SMB CFOs gain clarity, control, and durable growth.

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Jason P. Page

MBA, PMP – COO & Co-Founder

An Austin native with an engineering degree from the University of Texas at Austin, Jason has over 25 years of operations leadership from the deepwater oil and gas industry and a decade in finance and accounting sales.

As a fractional finance expert, he specializes in building lean teams and providing tailored solutions. Jason's insights help our clients optimize costs and operations, fostering long-term success.

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Chris Carter

CPA, CISA, CCSA, CFE, CIA

Brings over 20 years of expertise in internal audits, IT audits, fraud examination, risk management, and audit software implementation to Page Assurance & Advisory, PLLC. As a leader in enterprise-level audit consulting, he specializes in helping small to medium-sized businesses strengthen internal controls, navigate compliance challenges, and optimize operational efficiency. His deep knowledge ensures clients receive tailored strategies that mitigate risks and support long-term financial health.

With a proven track record in diverse industries, Chris delivers actionable insights that empower CFOs and executives to make informed decisions. His certifications underscore a commitment to the highest standards of assurance and advisory services, making him a trusted partner for businesses seeking robust audit solutions in Austin, TX, and beyond.

Our team’s blend of CPA certifications, international expertise, operational prowess, and audit leadership makes us uniquely equipped to serve SMBs. Ready to partner with professionals who understand your challenges? Reach out today.

What Our Clients Say

Building Trust Through Results

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Courtney S., Director of Accounting (Software)

Their accounting advisory consultant expertly reconciled our highly complex intercompany accounts ahead of schedule and under budget, providing crucial support in preparation for a critical upcoming transaction in our mid-sized software company.  They also seamlessly transitioned all the work to our internal accounting team, ensuring continuity and efficiency.  I highly recommend their services to others facing similar accounting challenges.
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